Alyson Howard-Hoag’s career in the beauty industry spans more than 20 years and includes working with leading cosmetic giants such as Lancôme, Borghese, Revlon, Sebastian, and Aveda. An educator and trainer, Alyson has instructed hundreds of makeup artists at salons in the Southeast region for makeup application and technique, as well as business development.
Alyson discovered her love for makeup at the age of three when she hoarded her mother’s unused cosmetics. In the third grade, with a shoebox full of makeup, she was sent to the principal’s office for performing makeovers on her classmates during class. By age 16, she had enrolled in college in pursuit of her passion to empower people to live a fulfilled and purposeful life.
As a college student, Alyson worked at the cosmetic counter for Lancôme while earning a Bachelor of Arts degree in sociology from the State University of New York, New Paltz, at the age of 19. The book Rejuvenation by Horst Rechelbacher (founder of Aveda), was her inspiration to begin her journey to help women discover their inner beauty.
Over the next 20 years, Alyson honed her true talent: inspiring women to become their true selves. She took her clients through a transformational journey from self-doubt to the full self-expression of their authentic beauty. She became a leader in helping women rediscover themselves.
The Authentic Beauty® Image Studio was born from the idea that inner beauty and self-acceptance will create outer beauty. The full-service makeup studio, located in Sandy Springs, Ga., specializes in the Image Journey™, a process that guides women to see themselves and recognize their attributes. They become clear on their personal preferences and their authentic style, and along the way reconnect to their inner beauty.
Services such as brow shaping, organic makeup application, etc……….
“I truly believe that every woman is beautiful,” says Alyson. “When she looks in the mirror, she should recognize her inner-self shining through, rather than a face dominated by makeup. And I love guiding her through that journey.”
Alyson is married and has two children, who help bring out her inner beauty.
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